Meet the Brew Crew!


Valerie Roth – Founder

Valerie went to the University of Michigan for her undergraduate degree and has an M.A. in Communications from the Annenberg School for Communications at USC. Her passions really came into focus when she went back to school for her Holistic Nutrition degree in 2014 and found the opportunity to blend her love of healthy eating with wholesome food products aimed to heal and restore. She loves everything about Fire Brew and hopes you enjoy all of its benefits too!
Contact Valerie here


Mapsy Powers – Director of Operations

Mapsy is responsible for business operations of Fire Brew and keeps the trains running on time.  She has a B.A. in Communication and Media Studies and an M.A. in Educational Leadership and Administration. Mapsy is an advocate for healthy lifestyles and an outdoor enthusiast, fueling her passion for Fire Brew’s health tonics. 
Contact Mapsy here


Vicky Madruga – Herbalist

Fire Brew’s resident Herbalist and witch, Vicky has been working with plants and natural medicine since 2009 and has a passion for wellness. Vicky’s deep passion for health and teaching people how to care for themselves holistically is what brought her and Val together years ago. Vicky loves to laugh and you can often hear her cackling from around the corner. 


Jenna - Production and Video Producer

Jenna has a BFA in theater and a PhD in eating (kidding). She couldn’t stay away from her love of food and brings that adoration to the Fire Brew kitchen. Jenna works tirelessly to ensure that our end products taste and look beautiful!  She bottles, labels and works in R&D and we would be lost without her.


Ashley Harte - Community Outreach Coordinator

Ashley is a graduate of the School of Visual Art and a recent Portland transplant. She discovered her love of natural medicine while taking a break from New York City and working on a farm in Maine. She hounded Valerie until she gave her a job, and the rest is history. Ashley manages the market and event staff, coordinates Fire Brew’s community outreach and is a general Jane of all trades.