Meet the Brew Crew!

Valerie Roth – Founder

Valerie went to the University of Michigan for undergrad and has an M.A. in Communications from the Annenberg School at USC. Her passions really came into focus when she went back to school for Holistic Nutrition and found the opportunity to blend her love of healthy eating with wholesome food products aimed to heal and restore. She loves everything about Fire Brew and hopes you do, too!
Contact Valerie here


Mapsy Powers – Director of Operations

Mapsy Powers is responsible for business operations of Fire Brew and keeps the trains running on time.  She has a B.A. in Communication and Media Studies and an M.A. in Educational Leadership and Administration. Mapsy is an advocate for healthy lifestyles and an outdoor enthusiast, fueling her passion for Fire Brew’s health tonics. 
Contact Mapsy here


Jonny Hogenstad – Production Manager

Jonny has been eating whole foods all his life. He has a BS in Environmental Sciences, with a minor in Sustainability. He makes sure our digital platforms are up to speed and handles all of Fire Brew’s online orders and fulfillment. He is also a supertaster of the Brew!


Vicky Madruga – Herbalist

Fire Brew’s resident Herbalist and witch, Vicky has been working with plants and natural medicine since 2009 and has a passion for wellness. Vicky’s deep passion for health and teaching people how to care for themselves holistically is what brought her and Val together years ago. Vicky loves to laugh and you can often hear her cackling from around the corner. 


Jenna - Production and Video Producer

Jenna works tirelessly to ensure that our end products taste and look beautiful!  She bottles, labels and works in R&D. If that weren't enough, Jenna is also an awesome videographer and works on all sorts of creative projects at Fire Brew.  


Stephen - Production 

Stephen is so dedicated to Fire Brew that he takes the bus an hour and a half each way to get to our kitchen! He says he's a wild guy but we're still waiting to see what he exactly means by that. He's an avid hiker and all around great guy.